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Hey {{first_name}} ,
This email might go against what you currently believe...
The way you approach and close clients is probably very different from what I’m about to share with you. But most of the time, it works, and it gets the best response.
And I’m not talking about any bait-and-switch like the stone-age method.
But when you reach out to clients as a customer, you instantly become just another interested buyer in their eyes.
That’s when they treat you well, answer your questions, and do their best to convince you to buy their service or product.
Now here’s the trick: As a marketer, you already know the flaws in their marketing and copy. But they don’t.
The best way to make them realise their problem is simple:
→ Go in as a customer.
→ Ask questions that highlight the issues you’ve spotted in their marketing from a customer point of view.
→ Then qualify them so they realise the problem on their own.
Once they see it, they’ll want to fix it fast.
And that’s when you pitch: “Hey, you have X problem, and I can solve it with Y. Want me to help you fix it immediately?”
Simple.
All it takes is solid research before you pitch them, {{first_name}}.
-AshuRex
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