Hey {{first_name|Bro}},
You have heard of a sugar daddy, a sugar brother, or a sugar mommy.
Don't worry, I'm not gonna talk about any horny story lol.
But I am gonna talk about my LITTLE-KNOWN story of sugar, which made me sleep 12 hours in the last 24 hours and how it relates to copywriting.
Last night, I went to bed around 2:00 am after working on a YouTube script. Then woke up around 10:00 am.
Had bank work and bought some groceries with my mom.
We bought some sweets, and I don't know why I bought some chocolates too. We got back home and had lunch.
And with my full tummy, I ate all the chocolates at once.
Then slept my life away for hours. When I woke up, I realised something.
Copy does the same thing.
When you load it with too much explanation, too many details, too much fluff, the reader's brain gets overloaded.
Just like my body with sugar. So, how to make it less sugary?
Cut these:
Unnecessary adjectives ('very,' 'really,' 'extremely')
Repeated explanations
Filler phrases ('to,' 'the fact that')
Every word should earn its place. If it doesn't move the reader forward, delete it.
Less sugar = more energy. In life and in copy.
-AshuRex
Streak: 230
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