Hey {{first_name|Bro}},
Yesterday, I was in a jewellery store with my mom.
Not because I’m a mama’s boy or love wearing shiny things, but because I’m the only one in the family who can drive a bike, so I took her there.
But instead of being picky or bored, I started observing the psychology behind buying jewellery:
What people talk about, what stops them from buying, and what convinces them to say “yes.”
I noticed my mom and her sister (who came with her husband) discussing something, and I was there like a curious little rabbit with sharp ears, quietly catching every word and observing their reactions.
And as a copywriter, you’ve got to do the same.
Not literally go door to door listening to your customers like I did, but observe them online, study their conversations, and understand how they think before they buy.
Research your competitors and their buyer reviews.
Look for objections and pain points.
And the tiny details they care about.
That’s how you understand your market better and write copy that sells.
Simple like a rabbit eating a carrot, isn’t it, {{first_name|Bro}}?
If yes, make sure you create a solid research template before doing any marketing or writing stuff.
— Ashurex
Streak 70
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