In partnership with
Hey {{first_name|Bro}},
Whenever I go into any physical store in my local area, this little-known thing always gives me an odd feeling:
I think, ok, that's the pull, which means towards me. Then I first imagine it with my hand movements, and then I push.
And it's literally a waste of time to think and pull the door. But the new aotomatic door technology is the solution for it, and it's a little expensive in my country.
So, I have to wait for this hurdle for some years, or I can use this hurdle in my copy to feel better for now.
The pull and push technique is especially used as an emotional rollercoaster technique in copy.
First, you pull the reader’s emotion by showing their problem first. Then push them forward, showing the dream stuff of that problem and what it will look like if your problem is solved.
Then again, pull them down by agitating them with the pain; if they don't take any action right now, they will have that pain every single time.
Then we push them towards the call to action to solve it.
Let me recap:
Make them feel their Problem, show the state of solving it, then agitate with the problem, and at the end, CTA.
pull → push → pull → push
It's as simple as opening the door of your room.
If it is, then my new video on Copywriting Day 181: Isolation Made Me Forget I Had Balls, It will be helpful in pushing your copywriting journey forward.
-Ashurex
Streak: 128
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
If you have any queries, feel free to ask by replying to this email.
I will get back to you ASAP.