Hey {{first_name|bro}},
If you don't know what I am talking about, what day I am even celebrating.
But before I get into that, look at this ad creative I found while scrolling linkedin last day:
Did you get it? What are they actually trying to sell here?
It's a pizza brand called Puffizza.
And they used the story of Ram Setu, the bridge built by Lord Ram's army of monkeys, to sell their pizza.
The stretching cheese is the bridge. The monkeys are carrying stones. Ram is standing on top.
This ad created an occasion for Ram Navami. The birthday of Lord Ram, who is standing at the top.
And the line says: "Some bridges are meant to stretch forever."
Absolute Genius!
They did not say "our cheese is extra stretchy." They did not say "buy one, get one free."
They just connected their product to a 5,000-year-old story that every Indian already has an emotional connection with.
And that is the whole lesson of copywriting right there.
You don't sell the product. You sell the feeling the product connects to.
Find what your audience already loves. Already believes. Already feels.
Then show them how your product fits inside that world.
And Happy Ram Navami, bro.
-AshuRex
Streak: 308
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