Hey {{first_name|bro}},
My friend and I came back from our first day touring the mountains.
I was taking a nap.
We were staying in a student hostel in one room, and roughly 12-14 people were staying like a dormitory.
Then an old brown guy walked in and got some water from the nearby filter.
From his dressing and look, I thought: "Maybe he's hostel staff. Cleaner or room manager."
But he came beside my bed.
Sat down.
Pulled his shirt and pants from a locker.
I was about to sleep when he asked: "Is there any good place to eat, boys?"
I was like... wtf.
Does this guy speak English?
My response to his question was: "Aren't you Indian?"
He (with a decent smile like Donald Trump): "Nah. I'm Irish. Travelling in India, exploring new things."
My mind:
He looks brown. His eyes are brown. His accent sounds British.
Then I realised. He's from abroad. He's in his 70s, as he mentioned, but looks 40.
Somehow our conversation started, and it lasted for hours.
And here's what I learned: I judged him based on appearance. But I was completely wrong.
The same thing happens in copywriting.
You see a prospect.
A young dude. Having no LinkedIn. And he uses a Gmail address instead of a company email.
You assume: "Not a serious prospect. Can't afford it. Probably a time-waster."
So you ignore them or send a half-effort pitch.
But sometimes that "unserious" prospect is the one who pays $3k upfront.
So stop judging based on appearance. Ask questions first. Know your customer.
You might be surprised.
-AshuRex
Streak: 281
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