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Hey {{first_name|Bro}},
It often happens on a bus when you travel.
There’s a stranger who suddenly appears out of nowhere and starts asking you 10 random questions.
Annoying, right?
Something similar happened to me while I was sitting by the window seat.
The conductor came up to me and asked, “Why is there so much traffic today? It’s not usually like this.”
I paused for a few seconds, thought, and replied:
“It’s festival time in the city, and it’s lunch hour, some college students are heading home, office workers are out for lunch, and families are on vacation.”
He looked at me and said, “You’re absolutely right.”
That’s when I realised it’s the same with copywriting.
Whenever a customer comes with a question or objection, if you’ve already cleared all their doubts and answered their unspoken questions on the sales page, there’s no reason left for them to say “no” to your offer.
Most people would’ve replied to that conductor, “I don’t know”
And that’s exactly how some copywriters treat some objections. They think it’s not important.
But what they don’t realise is they’re losing a lot of sales because of it.
So remember, {{first_name|Bro}}, clearing every single objection matters.
-AshuRex
Streak 69