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Hey {{first_name|Bro}},
Whenever you go to the mall, you get into decision fatigue for this:
And if you already made up your mind what to buy, then it's good.
But what if your ingredient wasn't available and you had to buy it from another brand?
That's where pain in a$$ comes in.
Newbie writers do the same thing in their readers’ minds when they discuss various topics and incidents with different emotions and ideas in one piece of copy.
It distracts the reader and loses their interest in the copy. In the end result, they leave, and writers lose sales.
So, never make your reader’s brain muscles go through confusion, or if they feel a little stressed, your sales are gonna be a solid egg.
Focus on only one thing, one emotion and one CTA, for good sales.
And if you didn't watch my copy breakdowns, watch it here.
-AshuRex
Streak: 179
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