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Hey {{first_name|Bro}},

In my recent YouTube video, one of my subscribers asked me: "What kind of copy do you write, bro?"

Then, in answer, I said this:

Then, in a counter question, he asked: "ArEn'T tHoSe CoUlD bE DoNe WiTh AI?"

My answer is: “Yes, why not?”

Just write some 100 magical prompts and then use them in your content. And businesses don't even need writers, cause prompts are skyrocketing their sales to the roof.

Total BS.

If that were the case, the big brands shouldn't have hired copywriters nowadays.

And the funny thing is: when the GPT era started in 2022, a lot of businesses started firing junior writers, but within months, they hired writers again.

Why?

Because social media was filled with AI jargon, every fucking business has the same script, message and tone.

The same thing is read by readers every time, and they get bored and scroll away.

After some time, businesses realised something was wrong cause their social media traffic wasn’t converting.

Then they found they are just like everyone, and AI is just giving the same output as their competitor.

Now, in that place, a writer differentiates this output, cause: 

  • He does marketing research

  • He gives a copy a human voice

  • He drives the emotions of people 

  • He speaks in a brand tone 

  • He persuades them to take action or buy.

  • He himself is a human, so humans understand another human better than any trained chatbot.

AI is just another bubble which is gonna burst soon. If you use it in the right way, then you will be irreplaceable in your respective industry. 

But if you 100% rely on it, and don't use your own brain. Then, in advance, congratulations: “your business is gonna get fucked up.”

And if you really want to know what writing looks like with AI and how it actually works?

Then I already sent 2 emails on it. Make sure to take a look over and take advantage of it.

-AshuRex

Streak: 130

P.S:

There’s some sauce👇

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

If you have any queries, feel free to ask by replying to this email. 

I will get back to you ASAP.

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