Hey {{first_name|Bro}},
Whenever you go to a cafe, they often ask for tips, and satisfied customers give them by themselves.
That’s what was regular with one of the cafés on a business street in New York called Union Square Café.
They’re the best-reviewed restaurant in the New York Zagat Guide (a restaurant rating and review system).
But in 2016, they shocked a lot of people by eliminating tips.
Then the owner made a bold move by raising the prices of all the dishes in the menu by 20-30% by removing the tips money.
Surprisingly, they generated more revenue.
The cooks, waiters, and managers all got paid better.
Being a business café, they used to get all kinds of customers, but that one move helped them attract only specific people who could afford it.
So only the rich started coming in, and it became one of the most profitable cafés in New York again.
The lesson here: sometimes you don’t need to change your whole copy to increase sales on your landing page.
But you just need a small tweak in your headline or lead, and that alone can dramatically boost your sales conversions.
Small change, but effective. See where it’s actually needed, then play your next move.
– AshuRex
Streak: 96
P.S. If you want to know what ad I’m running here and how it’s making me $10–$15 per email,
Just reply to this email and I’ll guide you step-by-step so you can do the same.