Yesterday, a big creator with 112k+ followers on Instagram commented on my post, {{first_name|Bro}}.
Then suddenly my post blew up. I get more views and more engagement.
Why?
Because his comment gave me credibility.
People saw his name under my post and thought, "If he's paying attention, this must be good."
And I just got visible validation from someone they already trust.
The same thing happens in copywriting.
You can write the best sales page in the world.
But if you have zero testimonials and zero case studies, people will hesitate to buy from you.
They think: "Sounds good, but who else bought this?"
Now add one testimonial from a known name in your niche.
The conversions will jump higher than burj khalifa.
And you didn;t change the copy here, but you just added the credibility here.
Most copywriters focus on writing better words. But they should focus on showing better proof first.
Also You don't need 50 testimonials. You need one from someone your audience already trusts.
That's what moves the needle.
-AshuRex
Streak: 245
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