Last night, I was diving deeper and deeper than the Mariana Trench, {{first_name|Bro}}.
No, not really, but I was reading the book 'Ogilvy On Advertising' deeply.
Then I found an interesting topic named "18 Miracles Of Research"
So, I decided to pull out 7 key points from it that every copywriter and marketer needs to know:
Research helps you figure out what makes your product special
Research shows you exactly who will buy your stuff
It tells you what buyers care about most when choosing
You learn what words your customers actually use
Research saves time and money by studying what your competitors already tried
It shows how many people saw your ad and remembered it
Research finds the best reason to make people want to buy
If you think AI alone can do your 100% of research, you're wrong.
AI gives you 20% at best. But the other 80% comes from YouTube comments, Reddit threads, customer interviews, and real human conversations.
So, make sure to nail your research to make a polished copy.
-AshuRex
Streak: 225
3 Tricks Billionaires Use to Help Protect Wealth Through Shaky Markets
“If I hear bad news about the stock market one more time, I’m gonna be sick.”
We get it. Investors are rattled, costs keep rising, and the world keeps getting weirder.
So, who’s better at handling their money than the uber-rich?
Have 3 long-term investing tips UBS (Swiss bank) shared for shaky times:
Hold extra cash for expenses and buying cheap if markets fall.
Diversify outside stocks (Gold, real estate, etc.).
Hold a slice of wealth in alternatives that tend not to move with equities.
The catch? Most alternatives aren’t open to everyday investors
That’s why Masterworks exists: 70,000+ members invest in shares of something that’s appreciated more overall than the S&P 500 over 30 years without moving in lockstep with it.*
Contemporary and post war art by legends like Banksy, Basquiat, and more.
Sounds crazy, but it’s real. One way to help reclaim control this week:
*Past performance is not indicative of future returns. Investing involves risk. Reg A disclosures: masterworks.com/cd
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